With their rich caramel undertones and range of skin tones, women of color have some of the most beautiful and dramatic makeup choices at their fingertips. Unfortunately, too many African-American women are unsure where to begin when it comes to finding the perfect shades, products, and techniques to highlight all of that natural beauty. Here are 10 dos and don’ts that every woman of color should know by heart before heading towards the makeup counter, in no particular order.
1. Don’t Buy Foundation That’s Too Light
According to Greg Verbeck, designer and VP at Colorevolution Makeup, the single biggest mistake made by African American women when selecting their foundation is not properly matching the color to their skin tone. Any foundation, be it powder, liquid, mineral or cream, that’s too light will make darker skin look chalky and ashy. Test your foundation against your skin in natural light, and don’t be afraid to mix two different colors together to get the best match possible. The goal is to have your foundation disappear once it’s been applied and blended into your skin.