New to blogging for money? Google’s Blogger appears to be a great deal on the exterior, it’s free!
Lift up the HTML hood and you will be surprised to find a very small engine to transport you to your big dreams of advertising revenue. Although Blogger easily integrates with Google and Amazon advertising programs, the real problems developing a Blogger blog for money come in the restrictions.
1. It is designed to be too easy
The first problem with Blogger is it is designed to be easy, not teach the mechanics of blogging. Just drag and drop your elements in a layout screen. A nifty one-click option buys your own domain name and all of the technical DNS settings automated.
Why is this a problem? If and when you decide to move your blog to dedicated hosting for other benefits, namely a dedicated IP address or more storage space, not learning the basics of blog design and maintenance is crippling.
Google attempts to integrate Blogger and their domain name provider partners into the massive list of Google Applications. The result is far too many options for someone new to blogging and most of it not applicable.
The support pages are pretty technical too, focusing more on technical definitions and less on step-by-step instructions. Blogger goes from holding a new author’s hand while buying a custom domain name to a sudden onslaught of options and settings to manage or seriously mess up the new blog in the blink of an eye.
2. Theme options designed for standart blog layouts
The theme options for Blogger are best suited for standard blog layouts and designs, not the new generation of flash slideshows and news tickers frequently featured on free Word Press themes. There are options for a new blogger to easily add a photo for the header, but getting the graphic’s dimensions just right for your theme layout takes advanced pixel measuring. The lack of originality in Blogger themes make it very difficult for new bloggers to compete for avid readers.
3. Little variety in creating a home page
Also unlike Word Press, there is very little variety in creating a home page. Older versions of Blogger allowed authors to trick the system into making a static home page. This work around is removed in the newest version of Blogger, meaning every home page consists of the latest posts in a prominent location.
Blogger users also cannot upload their own documents like PDF or word processing documents to their posts. This means if you do have say a free e-book featured on your blog, you will need to “host” the content at another site and only link to it from your Blogger blog, making your reader leave your site.