Adding Viva Magenta to your wardrobe is a playful and fun way to welcome in the new year.
Shop Viva Magenta in fashion:
BaubleBar Julianna Bracelet
Shop Viva Magenta in fashion:
Psycho Bunny Men’s Hindes Polo
Shop Viva Magenta in fashion:
Psycho Bunny Men’s Hindes Polo
Shop Viva Magenta in fashion:
Anthropologie The Somerset Maxi Dress
Shop Viva Magenta in fashion:
lululemon Scuba Oversized Half-Zip Hoodie
Shop Viva Magenta in fashion:
Kate Spade Maritza Pumps
Shop Viva Magenta in fashion:
Coach Luna Shoulder Bag
Shop Viva Magenta in fashion:
J.Crew Collection Willa Blazer
Shop Viva Magenta in fashion:
B&C Men’s King Crew Neck Sweater
Shop Viva Magenta in fashion:
Quince Washable Stretch Silk Tee
Shop Viva Magenta in fashion:
Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress
The Pantone Color of the Year official partners
Cariuma Sneakers
Brazilian sneaker brand Cariuma is back for another year as an official Pantone partner, offering not just one but six styles in the new color this year.
Motorola
It’s time for your yearly upgrade.
This year, Motorola is an official Pantone partner, offering their high-tech phones in this otherworldly color.
Motorola
The phones will be available to shop at Motorola soon, with the Edge 30 Fusion getting a Viva Magenta makeover.
Engine Gin
Celebrate the Color of the Year with a cocktail of the year, made with Engine Gin.
Engine Gin
1.5 ounces
of ENGINE Gin
1⁄2 ounce of raspberry syrup
3⁄4 ounce of lime juice
1 egg white
Sage to garnish
Color of 2023
With the drab weather and gray skies of winter, Pantone knew just what the world needed looking forward to 2023 — the new Color of the Year.