Viva Magenta! Color of the Year 2023

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Shop Viva Magenta in fashion:

The Pantone Color of the Year official partners

Cariuma Sneakers

Motorola

Engine Gin

Color of 2023

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Viva Magenta! Color of the Year 2023

Shop Viva Magenta in fashion:

Adding Viva Magenta to your wardrobe is a playful and fun way to welcome in the new year.

Shop Viva Magenta in fashion:

BaubleBar Julianna Bracelet

Shop Viva Magenta in fashion:

Psycho Bunny Men’s Hindes Polo

Shop Viva Magenta in fashion:

Psycho Bunny Men’s Hindes Polo

Shop Viva Magenta in fashion:

Anthropologie The Somerset Maxi Dress

Shop Viva Magenta in fashion:

lululemon Scuba Oversized Half-Zip Hoodie

Shop Viva Magenta in fashion:

Kate Spade Maritza Pumps

Shop Viva Magenta in fashion:

Coach Luna Shoulder Bag

Shop Viva Magenta in fashion:

J.Crew Collection Willa Blazer

Shop Viva Magenta in fashion:

B&C Men’s King Crew Neck Sweater

Shop Viva Magenta in fashion:

Quince Washable Stretch Silk Tee

Shop Viva Magenta in fashion:

Lulus Happy Hour Chic Magenta Satin Ruched One-Shoulder Mini Dress

The Pantone Color of the Year official partners

Cariuma Sneakers

Brazilian sneaker brand Cariuma is back for another year as an official Pantone partner, offering not just one but six styles in the new color this year.

Motorola

It’s time for your yearly upgrade. This year, Motorola is an official Pantone partner, offering their high-tech phones in this otherworldly color.

Motorola

The phones will be available to shop at Motorola soon, with the Edge 30 Fusion getting a Viva Magenta makeover.

Engine Gin

Celebrate the Color of the Year with a cocktail of the year, made with Engine Gin.

Engine Gin

1.5 ounces of ENGINE Gin 1⁄2 ounce of raspberry syrup 3⁄4 ounce of lime juice 1 egg white Sage to garnish

Color of 2023

With the drab weather and gray skies of winter, Pantone knew just what the world needed looking forward to 2023 — the new Color of the Year.

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