2023 Color of the Year revealed —  and it's out of the blue brilliant

Color of the Year 2023

The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.

Color of the Year 2023

Depicted as "a nuanced ruby tone" that adjusts warm and cool, Viva Red is "an unpredictable shade for a whimsical time frame," Pantone said in an explanation revealing its pick.

Color of the Year 2023

"Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy," the statement added.

Color of the Year 2023

"Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade."

Color of the Year 2023

The Pantone Color Institute's choice is intended to reflect the latest trends across sectors including fashion,

Color of the Year 2023

beauty, technology, design and home decor. It also serves as something of a mood ring, with shades chosen to capture the zeitgeist.

Color of the Year 2023

In years characterized by uncertainty, this has often meant colors that soothe, calm or uplift.

Color of the Year 2023

While there have been so many things that have played into our thinking, so many things

Color of the Year 2023

that have influenced and impacted what's taken place and the changes we've had to make, there's no doubt that the overriding influence has been Covid.

Color of the Year 2023

that have influenced and impacted what's taken place and the changes we've had to make, there's no doubt that the overriding influence has been Covid.

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