15+ Best Black Friday Marketing Campaigns

Marketing Campaigns

Chatty Feet – #Putasockinit

Teachable – Smart Discounts

Dude Dad – Golden Ticket Giveaway

Bed Bath & Beyond – For the house

Google – #BlackOwnedFriday

TWOJEYS – Project Black Friday: The Bank Never Wins

Walmart – #Unwrapthedeals

Best Buy – Black Friday… in July

Costco – The day the deals “leaked”

IKEA – #BuybackFriday

Patagonia – ‘Buy Less, Demand More’

Banana Republic – Video ad

The Verge – Mystery bag

Amazon Fire TV – Influencer marketing

Space Camp – Buy now, experience later

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15+ Best Black Friday Marketing Campaigns

Marketing Campaigns

Ever heard of “holiweek”? According to our friends at Stacked Marketer, it’s something you should try as part of your holiday marketing strategy.

Marketing Campaigns

It’s pretty simple; turn Black Friday, Cyber Monday and other holi-days into holi-weeks or even holi-months. Then you’ll give your customers the ‘excuse’ they need to enjoy your special holiday deals for longer and boost your overall holiday sales.

Chatty Feet – #Putasockinit

We’ve seen it before – brands that go the “anti-Black Friday” route, criticizing the frenzied consumerism of the holiday season while at the same time promoting their own products.

Chatty Feet – #Putasockinit

It’s easy to be cynical about it, but when it’s done well, this tactic is pretty effective. In 2021, the funky sock company, Chatty Feet, told Black Friday to “put a sock in it”. Literally.

Chatty Feet – #Putasockinit

In an attempt to “drown out the noise” of the sale season, the brand committed to donating two pairs of socks to charity for every pair bought before Cyber Monday.

Chatty Feet – #Putasockinit

Besides the pun, which we loved, it is also great to see a brand that walks the talk and really turns Black Friday on its head, presumably wearing a cool pair of socks at the same time.

Teachable – Smart Discounts

This one is simple, but that’s why we like it. While businesses are offering 25%, 30%, 50%, or even 75% off, Teachable, the online learning creator platform, decided to go original and offer 36%, 47% and 58% discounts on its annual subscription plan.

Teachable – Smart Discounts

Promoted via a short video post on its Facebook page, there is something about these non-round discount figures that really makes you take notice.

Teachable – Smart Discounts

It might even change consumer behavior! During Black Friday season, everyone is offering deals and discounts. With a small tweak, yours can jump out and grab consumer attention too.

Dude Dad – Golden Ticket Giveaway

2021 was the 50th anniversary of the beloved movie classic Willy Wonka & the Chocolate Factory.

Dude Dad – Golden Ticket Giveaway

Dude Dad, the popular online personality and video creator, decided to produce a Wonka-themed Black Friday video, complete with a real-life Golden Ticket Giveaway competition.

Dude Dad – Golden Ticket Giveaway

Any orders of over $50 from the Dude Dad store before December 3 might have one of three Golden

Dude Dad – Golden Ticket Giveaway

Tickets inside! Instead of a visit to a chocolate factory, the winners receive one of three dude-like prizes, including a snow blower, leaf blower, grill set and more.

Dude Dad – Golden Ticket Giveaway

There’s nothing better than when a marketing campaign references pop culture in a fun and smart way. The Golden Ticket concept is the perfect fit for the Black Friday shopping vibe. We love it!

Bed Bath & Beyond – For the house

What’s the first rule of marketing? Know your audience. And if you know what they are thinking, then you definitely can’t lose!

Bed Bath & Beyond – For the house

This fun Black Friday commercial from Bed Bath & Beyond literally gets inside the heads of its target customers.

Bed Bath & Beyond – For the house

The ad features a shopper deliberating over the Black Friday deals she would love to buy, but can’t really justify, because she is gift shopping, right? But her subconscious – in the form of a reassuring sales clerk – tells her it’s “for the house”.

Bed Bath & Beyond – For the house

She gets totally on board, buying everything she wants – for the house, of course! This is a genius ad, because it so totally captures the guilty pleasure of Black Friday shopping.

Bed Bath & Beyond – For the house

What’s more, it gives the customer an ‘out’ so they can buy what they really want. Clever stuff.

Google – #BlackOwnedFriday

Google’s brilliant Black Friday campaign nailed it in so many ways, it’s hard to know where to begin. Firstly, Google focused a spotlight on a key social justice issue, turning Black Friday into #BlackOwnedFriday,

Google – #BlackOwnedFriday

supporting black businesses and shops during the holiday season. The campaign commercial is a fantastic ‘shoppable’ film starring T-Pain,

Google – #BlackOwnedFriday

Normani, and Desi Banks, featuring dozens of products from black owned businesses that can all be purchased at the campaign website.

Google – #BlackOwnedFriday

Plus, the campaign includes a Google search marketing component, directing viewers to search for “black owned shops near me”.

Google – #BlackOwnedFriday

The results are configured to promote relevant links and content that boost the visibility of black owned stores and businesses in every location.

Google – #BlackOwnedFriday

It’s the second year running for this incredibly unique Black Friday campaign, and we look forward to seeing what Google delivers for the theme next year.

TWOJEYS – Project Black Friday: The Bank Never Wins

Who doesn’t love a great heist movie? Watch some awesome video storytelling at work in this Black Friday campaign from Twojeys, the Spanish unisex jewelry brand.

TWOJEYS – Project Black Friday: The Bank Never Wins

For Black Friday 2020, the brand created a 5:40-minute movie, starring actor Oscar Casas, model and influencer Jessica Goicoechea, YouTuber Nil Ojeda, and singer Lil Moss, as well as the Twojeys founders and others from the Twojeys family.

TWOJEYS – Project Black Friday: The Bank Never Wins

The film tells the story of a break in at a casino bank, and the theft of 10 million euro worth of jewelry. Production quality, suspense, and pure fun, the Bank Never Wins, but jewelry lovers do!

TWOJEYS – Project Black Friday: The Bank Never Wins

Launched on Instagram, the movie resulted in 5000 more orders in the first 24 hours, and racked up over 5 million views.

Walmart – #Unwrapthedeals

Every marketer knows that interactive content works, but creating something that really stands out is a challenge. That’s why we loved Walmart’s TikTok campaign that turned Black Friday sales into a fun, engaging, gamified experience.

Walmart – #Unwrapthedeals

The campaign used a shoppable TikTok filter that enabled customers to “unwrap” virtual deals and discover Black Friday surprises.

Walmart – #Unwrapthedeals

Using the #Unwrapthedeals hashtag, TikTokers posted their challenges for all to see, and if they liked their win? They could click straight to the product page on Walmart’s website and buy it.

Walmart – #Unwrapthedeals

The campaign was a phenomenal success, with over 5.5 billion hashtag views, and an 18.4% engagement rate, breaking all TikTok Hashtag Challenge benchmarks.

Best Buy – Black Friday… in July

Getting ahead of the competitors is always a good tactic in marketing. Best Buy decided to take it to the extreme, offering a “Black Friday in July” sale with big discounts on open box and clearance items – in July.

Best Buy – Black Friday… in July

At the end of the day, this campaign was simply a cheeky way to leverage the buzz of the “Black Friday” concept a few months early. And it’s a smart way to bring attention to the brand, at a time when no one else is talking about Black Friday.

Best Buy – Black Friday… in July

Why wait till November, when customers are absolutely bombarded with Black Friday offers everywhere they turn? The early bird catches the worm, so to speak.

Costco – The day the deals “leaked”

Speaking of cheeky marketing tactics, there’s nothing like a “leak” to drive interest and attention.

Costco – The day the deals “leaked”

In this case, a news item presented the (shocking!) news that Costco’s Black Friday ad had been leaked early online, giving a sneak preview of some of the sales and discounts that will soon be on offer, like $499 large screen TVs and $200 laptops.

Costco – The day the deals “leaked”

Although transparent, somehow it does the trick of building anticipation and making sure that Costco stays top-of-mind among consumers in the leadup to the big day.

IKEA – #BuybackFriday