2. Shop ingredient lists, not brands
Marketers are savvy when it comes to selling their merchandise. The company’s marketing gurus are not the product’s manufacturers. Moreover, just because a marketer knows how to create great packaging and logos, doesn’t mean they would use the actual product themselves. Be sure that you look past the pretty trimmings and read the label. Shop for your cosmetics only after you understand ingredients; if it’s not natural, be skeptical and do some research.