7. Choosing the Right Foundation
The most important factor in choosing a foundation is selecting a shade that matches your skin tone exactly. In past years, many women of color found this difficult to accomplish. Fortunately, many manufacturers have begun to formulate makeup for women with dark skin as well as light skin. The second most important factor in choosing foundation is deciding what function you want your foundation to accomplish.
If your skin has imperfections or is very dry with fine lines, you may opt for a cream foundation that provides richer color. If you are concerned about minimizing shine, a water-based or powder foundation is likely a better choice.